November 18, 2015

The Tide® Global Radio Ministry Working to Reach People of India Through Telugu Language

The Tide® global radio ministry has been working in India for almost 40 years, and currently produces Christian radio programs in seven languages there. However, there are still many more people to reach with the messages of Jesus Christ.

“The Tide ministry recently unveiled its 2016 expansion goals,” said The Tide Director Don Shenk. “And one of those important goals is to initiate a radio program in the Telugu language, spoken by 74 million people in India. While a church group is working to plant churches among the Telugu people in remote villages, The Tide ministry hopes to assist them with a Christian radio broadcast in their own language so they can hear the saving message of Jesus Christ in the language they were born to speak.”

Funds are currently being raised to finance the program’s production and to purchase airtime so that more Telugu people can learn about Christ and be saved.

Besides initiating a radio program in the Telugu language in India, Shenk recently introduced six other goals for 2016 at The Tide ministry’s annual fundraising dinners. These goals include additional programming in the Albanian language (in both Albania and Kosovo), implementing a program in Thailand, engaging in church planting in Bangladesh, constructing a new studio in Zimbabwe and adding a disciple worker in Nepal.

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